common Shopify issue

Common Issues That eCommerce Store Owners Face While Using Shopify

An e-commerce platform is a must for starting any kind of online business, and Shopify is one of the most effective options available. This popular eCommerce platform makes it easier to launch, manage, and expand online businesses. Known for its intuitive interface, Shopify manages all the aspects of managing an online store, from hosting to extensive customization choices.

However, as you are aware, Shopify is not without its shortcomings. Well, creating an online store is fascinating, but it can also be challenging at times. The difficulties that new Shopify users encounter could be upsetting. We'll list a few common Shopify issues that new Shopify users frequently encounter when using the platform.

Why is Shopify Popular?

Shopify's adaptability and simplicity are what make it so popular. With its user-friendly interface, beginners as well may easily build an online store. Its extensive app store offers a variety of plugins and add-ons to improve functionality and make it flexible enough to meet different business requirements.

Its scalability, security features, and dependable hosting also make it a desirable choice for operations at both the small and enterprise levels. Our blog Best Practices to Enhance Your Shopify Store’s Design highlights all tips you can use to set up your Shopify Store.

Problems That Shopify Store Owners Faces

Let’s now check out common issues the new Shopify users face while working with Shopify.

1. Limitations on Customization: 

Shopify's strength is its extensive theme library and user-friendly interface. Nevertheless, obtaining highly personalized designs frequently requires more money or technical expertise. Even though the platform has options for customization, if you don't know how to code, it could be difficult to incorporate complex design features or meet certain brand criteria. Store owners may find that the platform's predetermined restrictions restrict their ability to create a distinctive visual identity.

2. Performance Concerns:

Increasing traffic isn't the only way to boost sales; you also need to connect your items with people who need them. In the world of eCommerce, turning prospects into customers is a crucial task that can make all the difference between success and failure. It's essential to build credibility and trust with your audience.

This includes using social evidence in the form of testimonials, value-driven offerings such as assured cashback, focused marketing efforts, open communication, consistent brand experiences, and individualized interaction. These tactics provide the foundation for long-term connections, advocacy, and loyalty in addition to driving quick sales in the cutthroat world of eCommerce.

3. Interface Issues:

Even little problems, like a broken button, might cause a traffic jam and make your Shopify business unavailable until the problem is fixed. As a result, timely problem patches and ongoing site maintenance are essential. However, accessibility is just as important as coding when it comes to user interface issues.

Although themes and aesthetics are important, accessibility has a big influence on the quality of user interfaces. Does your website have text-to-speech software integrated? Does it function without interfering with the other parts of the page? By making your site as accessible as possible, you may reach a wider audience and encourage them to make purchases. This highlights how important wide accessibility is to providing the best possible user experience.

common Shopify issue

4. Analytics Concerns:

Although essential for the success of your Shopify store, the analytics tools are sometimes disregarded. They identify areas that require improvement in addition to evaluating the performance of your store. It might be harmful to your eCommerce store to ignore analytics. However many inexperienced internet business owners find it difficult to know where to start. Luckily, there are a ton of internet resources that provide advice on this subject.

Many factors need to be taken into account for your Shopify store's analytics evaluation to be effective. Which parts perform particularly well? Where do sales and traffic fall short of projections? Most importantly, what sectors are still ignored? Important discoveries might often come from things that aren't immediately obvious.

Many factors need to be taken into account for your Shopify store's analytics evaluation to be effective. Which parts perform particularly well? Where do sales and traffic fall short of projections? Most importantly, what sectors are still ignored? Important discoveries might often come from things that aren't immediately obvious.

It takes time to enhance your Shopify store with analytics. Use a 'test-and-learn' approach: make minor adjustments, watch over a few weeks, and assess how your reports have changed. Using this strategy regularly optimizes your store's performance and keeps it in top shape.

5. SEO Limitations:

Technical elements of advanced SEO tactics frequently include maintaining canonical tags, improving page load times, applying schema markup, fine-tuning meta tag optimization, and optimizing site structure. The default settings of Shopify may restrict the customization or access to certain components, which might negatively affect a store's capacity to effectively compete in organic search results.

Although Shopify users can get meta titles, descriptions, and URLs to some degree, the degree of personalization may not be as extensive or precise as is required for really competitive sectors. This constraint may limit a store's capacity to optimize and distinguish its content for better search engine optimization. It could be necessary to use advanced integration or manual coding to provide structured data markup, such as JSON-LD for rich snippets, product schema, or FAQ schema. Without further adjustment, Shopify's default settings could not provide many possibilities for integrating such markup.

6. Transaction fee:

Shopify's pricing plans include transaction fees that can have a big effect on businesses, particularly those with large sales volumes. Despite being a common practice in eCommerce platforms, these fees have a direct impact on a company's profit margins and bottom line.

The effect may be more noticeable for startups or small- to medium-sized enterprises because they frequently have narrower profit margins. Overall profitability can be lowered by even a tiny proportion collected as a transaction charge. These fees become significant as a store grows in size and sales volume, necessitating a careful balancing act between increasing sales and controlling transaction expenses.

The task facing store owners is to balance profitability and competitiveness by improving pricing strategies and accounting for transaction fees. This may occasionally entail looking at alternate payment gateways with reduced transaction fees or shifting some costs to the clients. Others may concentrate on raising sales figures to pay for these charges.

Moreover, it is crucial for companies with limited funds to closely monitor all costs, including transaction fees. It could involve careful budgetary planning and comparing various Shopify plans to make sure the selected plan fits the company's growth trajectory and efficiently manages expenses.

7. 3rd Party Dependence:

Shopify, being a prominent eCommerce platform, boasts numerous third-party reporting and analytics apps. However, many of these apps primarily collect Shopify data and Google Analytics information, presenting them in visually appealing reports. Yet, they often fall short in delivering valuable insights and actionable outcomes crucial for Shopify store owners' benefit.

Store owners may need to add more resources or knowledge to these third-party reporting apps to overcome this obstacle. This could entail doing manual data analysis, hiring analysts or data scientists, or spending money on more advanced analytics tools that offer a more in-depth understanding.

Shopify store owners can fully utilize their data by resolving the shortcomings of these third-party reporting apps and augmenting it with sophisticated analytics tools or professional insights. This gives businesses the ability to make calculated choices that increase revenue, enhance consumer satisfaction, and eventually boost the effectiveness of their online stores as a whole.


Although we have discussed the typical difficulties that novices with Shopify face and how to overcome them, it is important to recognize that managing an online store might involve a variety of problems across different procedures.

Online retailers can find a plethora of varied applications in the Shopify App Store that are intended to automate and simplify the selling process. These applications are priceless resources that help sellers save time. By using these tools, online retailers may effectively oversee every aspect of running their Shopify stores, which will facilitate more seamless sales growth.

As a top Shopify development firm, Designsrc has helped many clients create eCommerce sites that are suited for a worldwide audience. Our goal is to make your eCommerce journey easier and improve your online selling experience.

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